JAN 1ST RELEASE: MCP#023 SAM NEELY
ROASTER: Sam Neely
RELEASE: Pay More For Coffee!
COFFEE NAME: Colombia Santa Elena
HARVEST: May 2018
REGION: Antioquia, Colombia
PROCESS: Naturally Processed
SOURCED: Ally Coffee
ROASTING MACHINE: 12kg Probat
TASTING NOTES: Concord Grape, Freeze Dried Strawberry, Rosehip, Creamy
BAG SIZE: 12oz
Have you ever done a crossword that, when all the words come together, they reveal a theme? If you put all the words together here—decisive, passionate, intrepid, and just—we hope it spells out a coffee that is both uniquely delicious, special, and completely accessible. All those things describe Sam as well (delicious…maybe? Sam does admit they’re very into food and wine so they’ll probably taste like the last delicious thing they ate). Every time we present you with a coffee, we want the coffee to sing both of the work of the producer and the work of the roaster. With Sam’s coffee, we hope you can taste each individual component—the decisiveness, the passion, the intrepidness, and the justness—and you can feel connected to them and their story.
What is matchbook coffee project?
The Matchbook Coffee Project pushes the creative bounds of roasters to produce exciting and highly personal coffees. Our intention is to spotlight roasters by allowing them free reign over a coffee—not just through how the coffee roasted, but how the coffee is presented. Roasters will design logos, pick their own merchandise, and have complete say over how they want to communicate their coffee with their audience. Roasting is a highly technical and skilled profession, and through this project we hope to showcase both the unique abilities and tenacious determination each roaster has shown their craft.