MAY 1ST RELEASE: MCP#027 HANNAH ULBRICH
COFFEE NAME: Colombia El Leon
HARVEST: December 2018
REGION: Salgar, Antioquia
ALTITUDE: 1500 - 1700 MASL
PROCESS: Natural Process
ROASTING MACHINE: Diedrich IR 12K
TASTING NOTES: Grape Jelly, Tropical Punch, Cake BatteR
What do you expect when you see a bag of coffee from Ethiopia? What experience do you imagine when you walk into a specialty coffee shop? What comes to mind when you think of the words, roaster, boss, business owner?
Did you think Hannah Ulbrich? Well, you should have.
What is matchbook coffee project?
The Matchbook Coffee Project pushes the creative bounds of roasters to produce exciting and highly personal coffees. Our intention is to spotlight roasters by allowing them free reign over a coffee—not just through how the coffee roasted, but how the coffee is presented. Roasters will design logos, pick their own merchandise, and have complete say over how they want to communicate their coffee with their audience. Roasting is a highly technical and skilled profession, and through this project we hope to showcase both the unique abilities and tenacious determination each roaster has shown their craft.